Visual Identity
Logo Guidelines
Our logo is our first impression. The interlocking “S ball” represents a crosscut of a suppressor revealing its internal design and how it works. It symbolizes our commitment to guiding and educating our customers, the depth of our knowledge, and everything that makes suppressors cool and exciting.
The Silencer Shop typeface is square, angular and round at the same time. Its clean, consistent stroke weight gives it a professional look and feel and it’s friendly rounded corners make it look like someone you might still want to hang out with.
Clear Space
Don’t put anything in this space around the logo (text, other logos, etc). When in doubt, use the height of the letters to make a little square and measure out the no-go space.
Logo Treatment
As with anything great, there’s a thousand ways to screw it up. This isn’t an exhaustive list but should give you an idea of how much we don’t want our logo messed with.
- Don’t rotate the logo
- Don’t use gradients
- Don’t alternate colors
- Don’t relocate elements
- Don’t rotate the logo
- Don’t use gradients
- Don’t alternate colors
- Don’t relocate elements
Stacked Version
The stacked version of our logo is like the silencer of logos: compact, powerful, and gets the job done without taking up too much space. Perfect for those heavily left-aligned layouts where you need the logo to fit in the right spot without throwing off the balance.
Need something smaller? No problem—the stacked version steps up. It features a larger icon, so even when scaled down, it still packs a punch. Use it when you want to keep things tight, tidy, and unmistakably Silencer Shop.
Placement and Alignment
Line up the “S” or “R” 45° from corners: When aligning the logo, use either the “S” or the “R” to create a clean 45-degree angle from the corner of your layout. This keeps everything sharp and deliberate. For the stacked version, use grid lines: When dealing with the stacked logo, use a grid line above and to the right of the icon to determine a corner to line up your 45°.
Never center-align on the icon: It may be tempting, but don’t do it. The logo should never be center-aligned based on the icon alone. Always consider the full width of the wordmark for centering purposes to avoid making the layout look off-kilter.
Placement and Alignment
The icon is like our brand’s secret handshake—recognizable, but only for those in the know. When using the icon by itself, keep it classy and make sure it’s always supported by nearby branding. Only use the icon on company property or when the logo or company name is nearby: The icon should never be left hanging on its own. It’s great for signage, in-store displays,
or social media profiles, but only when the full logo or company name is visible somewhere close by. The goal is recognition, not mystery. So, slap the icon on a wall, a profile pic, or some swag, but always make sure people know exactly where it’s coming from.