Primary Color Palette
These brand colors are the heart of our visual identity, reflecting our values and resonating with our audience. Consistent use of these colors strengthens our brand’s presence and ensures a unified look across all platforms.
Color Palette
Secondary Color Palette
Our secondary color palette consists of softer, pastel tones designed to create a more premium, elevated feel that allows our products to shine with contrast in an unexpected way. These colors are ideal for evergreen content, providing a sophisticated backdrop that doesn’t overshadow the silencers but instead helps them stand out in style. Use these hues to add subtle elegance and a refined look to your design, ensuring the product always remains the star of the show.
Tertiary Color Palette
The tertiary color palette is all about energy and dynamism. These bold and vibrant colors are perfect for creating eye-catching, dynamic content, especially during seasonal campaigns or limited-time promotions. They add a pop of intensity to our visuals, drawing attention and injecting excitement into any campaign. While these colors are great for creating impact, they should be used strategically—think punchy, energetic accents rather than full-blown takeovers.
Color Usage and Proportions
Each color has a specific role: primary colors anchor the design, secondary colors provide contrast, and tertiary colors inject energy when needed.
Always highlight the product and make it the hero: The product should be the focal point of any design. Colors should be used to draw attention to the silencer, not distract from it.
Keep things simple and clean: Too many colors can overwhelm the design and take attention away from the product. Stick to a balanced use of the primary, secondary, and tertiary palettes.
Our rule of thumb: 60% primary, 30% secondary, and 10% tertiary, with the product always commanding more of the spotlight.
Textures
Our textures are all about keeping things natural and raw—just like the environments where our products shine, like ranges and outdoor settings. Think gritty, rugged textures that complement the silencers without stealing the spotlight. The grain is fine enough to add depth and interest but subtle enough to never overpower the product details. These textures help reinforce the tough, no-nonsense vibe of the brand, giving every visual that extra layer of authenticity while keeping the focus where it belongs—on the silencers.
